Regal Assets Analytics

Sterling Trust Company Review

During these times of economic instability and devaluation of the dollar, many people are choosing to invest their money into precious metals as a safer alternative to regular investments. As a result of this, companies such as Sterling Trust have been set up to deal with this increased demand. With many choosing to invest a 401(k) or other fund into precious metals, there are many companies to choose from.
We have gathered information from different review and complaint boards to see whether Sterling Trust is the company you should use to invest your fund with.

Better Business Bureau

Sterling Trust is NOT BBB Accredited.
69 complaints closed with BBB in last 3 years | 22 closed in last 12 months

We have first gathered information from the Better Business Bureau (BBB). We discovered that Sterling Trust are now using a different name to the one they originally used. The company now brands itself as Equity Trust. We feel that this change may be due to the fact that the company had gathered a terrible reputation and needed to change it’s name in order to survive. Sterling have 69 complaints filed within the last 3 years. This is the highest number of complaints that we have ever seen. Not only are there 69 complaints in the last 3 years but 22 complaints in the past 12 months alone. We see this as a huge red flag that one should not do business with either Sterling Trust or Equity Trust. There are Gold IRA companies out there with 0 complaints. What does that say about Sterling/Equity Trust? It seems that they don’t care about their customers as much as other companies.

As it stands, Sterling/Equity Trust doesn’t have any score with the Better Business Bureau. Many Gold IRA companies have achieved an A+ rating. We feel that due to all the complaints and problems associated with the company it would be a wise choice to look elsewhere.

Trust Link
We next looked at TrustLink, a popular online reviews and complaints website. We found a few negative complaints against the company, with a few saying they lost their life savings.

“This company stole my life savings and claim they have no responsibility. DO NOT use them!”

What We Think

When looking to invest a large amount of your money into anything, you should be sure to go with a company that has stellar reviews, which is something that Sterling Trust fails to provide. We found Sterling to have one of the highest number of complaints filed against them in comparison to other companies.

Which Gold Company Do We Recommend?

If you are looking for a trusted gold IRA company then take a look at American Bullion.



American Bullion will help you with all of your questions and queries, no matter how simple or complex. They will help you assess the different options that you have. They are not pushy and there is no time pressure to complete the investment. They take pride in their customer service, hence the A+ Better Business Bureau rating and over 35 reviews on TrustLink. They will educate you with information on investing in precious metals. When you call, you will be given a dedicated representative that you will deal with from the point of first contact. You will not have to speak to different people and explain yourself over and over like many other gold IRA companies.


Have questions? American Bullion will help you to remove any confusion and earn your trust.


Why Choose American Bullion?


Better Business Bureau – Complaints Filed In Past 12 Months: 0 Complaints
TrustLink Score: 5 Stars (Based on 38 Reviews)

Not only do they have the A+ Better Business Bureau and 5 Star TrustLink scores, but they also provide a 72-hours dispatch guarantee too, something that other companies fail to provide.


American Bullion has recently been awarded the AAA rating by the Business Consumer Alliance as one of the 20th fastest growing financial services company in the U.S. This shows credibility above many other gold IRA companies.


 Click link for official site:


The Next Step? Request a Complimentary Gold Kit


Still have questions? We recommend requesting a complimentary gold kit from American Bullion. It’s a simple and great way to get started, American will contact you over the phone to arrange the shipping of your information pack and will take care of any unanswered questions you may have.

The information pack holds valuable information regarding the precious metals market and the process of investing. All you have to do is click the button below to get started. Just remember, the American Bullion sales representatives are not pushy and will treat you as a real person. This is a great way to get started and there is no obligation.


In Terms Of Full Disclosure: We are compensated for our reviews. Click here for details. All Rights Reserved.